Provide and effortlessly create high-quality videos by blending user-generated content with professional editing and engagement tools for businesses and individuals.
Overview: MyCrowd Connect is a platform that enables users to collect and showcase photos and videos, with the option to have professional editors create captivating videos from the gathered content.
Role: Sole UI/UX designer and Web designer
Industry: Video, Content creation
Tools: Figma, Adobe XD, FigJam, Slack
Duration: Q2-Q3 2024
UX Research
Product background
MyCrowd Connect allows you to effortlessly gather and showcase photos and videos by integrating user-generated content and have the option to request captivating videos created by professional editors empowering you to authentically engage with your audience, save time and resources while delivering compelling visual narratives.
Business Goal
The business aims to create a platform for users to upload videos and photos that can be used to create high-quality and professionally edited video content for their businesses and social media accounts. This is so that we can fill the gap of having fast turnover of high-quality video content that the market is currently undergoing.
Methodologies
Competitive Analysis
User Interviews
User Interview
I’ve interviewed 3 users; a vlogger, game streamer and a business owner. These are the target market for MyCrowd Connect and having a users from different industries had an organic impact on how I did the design approach.
So what did we found out from these interviews?
Creators liked the idea of getting recognition on their works depending on its status—likes, shares etc.
Users and creators liked the idea of having dark and light mode for both the website, dashboard and app.
The website and app should cater towards a wide range of users most especially the young generation.
Both the website should highlight the following: team collaboration, client to editor message feature, directly share video edits to socials, and include their own team on the process.
UX Design
Project Goals
The business goals are almost identical to other businesses (i.e. increase users, increase profit etc.). While user goals are usually geared towards how it will help them accomplish certain tasks faster, efficient and cheaper. While they tend to be somewhat different, both are important to the product or project. Therefore, I had to come up with the project goals that both the businesses and users benefit.
Information Architecture
The information architecture that I created for MyCrowd Connect is basically the same thing with the majority of the websites and their competitors. However, I made sure to also highlight the licenses, privacy policy and terms of conditions simply because the business revolves around using private and confidential videos and photos that might be used by the MyCrowd Connect’s clients to their campaigns or partnership with another business.
Components
I always make sure in all of the products I designed that the elements I used have proper naming conventions and converted to parent components grouped in a separate layer from the frames. I do this to organize my file and to have a faster output if there are any changes later on.
UX Design IDeas
Idea 1: Incorporate the younger generation’s mentality; freedom to express their selves, into the imagery used across the website.
Pro:
The imagery used targets the aspiring content creators specifically.
Con:
Some older generations won’t appreciate this especially if their content are more “toned” down.
Idea 2: Provide an avenue for updates that users can check regularly. Main updates that affects how contents are created, and changes on how teams collaborate with each other will be posted on this page.
Pro:
With this page, users can expect that there will be new features in the future version releases. Also, this will give the users idea on new ways to do and collaborate content.
Con:
If there are not upcoming features, this page will be stagnant. However, we can also use this page not only for app updates but also on partnerships with businesses or channels.
Idea 3: Provide several tutorials on how to utilize MyCrowd Connect, as we’ve encountered issues on users being confused on how to successfully use the service and product high quality content.
Pro:
This will clear up a lot of issues with the users, editors and business owner on how to use the services. MyCrowd Connect also offers free demo that users might find helpful.
Con:
While this is helpful, the learning curve is also quite high on the admin or backend part of using the service.
The Proposed Design
Prototype
The prototype tries to solve the difficulties that found on the interviews and initial assessment by the team.
I focused on showing what MyCrowd Connect can do for the users and their businesses or channels.
Provide ways for the users to directly affect how their content and videos come up by incorporating message feature directly to the editor in-charge of your project. This feature is also shown on the website.
Create the product that caters to wide range of users but mainly with the younger generations that focuses on freedom of expression.
Outcome
The finished app was a success. When we launched the product, we saw a significant number of users visiting the website, dashboard and mobile app. The theme used across the website was also noticed by the users after the launch. Ultimately, we saw a significant subscription on the MyCrowd Connect’s service.
Key Takeaways
Challenge
How to make the overall experience from website, dashboard and app easy to understand and easy to use, these should be shown on the website.
It hard to come up with a design that will benefit all target users. So it’s better to focus on the main target market.
Designing a trendy and highly colorful website.
Lesson Learned
Not all users needs to be pleased. Just focus on the main target market’s needs and the rest will follow.
Dark mode or dark color themed website is better for a lot of users.
This type of service is not yet known in the business, at least in my country. Therefore, focusing on features and partnered shops might be a good way to promote the service.
Next Project
UI/UX design and Mobile App Design | Figma, Adobe XD, FigJam, Slack