Creating graphic design for social media to increase user engagement and interaction towards the brand and their overall online presence.
Project type: Graphic design
Tools: Figma, Adobe Photoshop, Inkscape, Slack
Duration: 2020 - 2022
Background
Different brands have their own guidelines and target audience, making the whole process complicated. As a graphic designer, I have to consider the goal of the design requirement, demographics of the target audience, where the design will be used, as well as what type of design requirement it is. All of this are very crucial on deciding the approach and design style that I need to use.
The Design Process
After reviewing all the resources I’ve gathered, and proceeding on making foundations with various color combination options, design styles and typography. These became the foundation of my graphic design work that helps with user engagement and brand presence for the social media account and website of the brands that I’ve used to work.
Ultimately, the theme and approach of the design varies depending what needs to be highlighted, what the campaign is or what the brand wants to convey to the users and viewers.
Next Project
Graphic Design | Adobe Photoshop, Inkscape